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Google

30 Jul 11

My First Cheque from Google AdSense!

Today I came home and opened my drawer seeing a pile of letters. The one on top says ‘Registered Letter’.

Freaking parking fine. Bummer. Next.

Hmmm… a mysterious letter that says nothing. I tore it open and walla, It’s a cute little letter from Google! Enclosed was a cheque from my AdSense earnings! Read more

6 Jun 11

‘AdChoices’ Replaces ‘Ads by Google’

Just noticed there’s a new in-ads notice label and icon – AdChoices. It’s replacing the former ‘Ads by Google’ label.

To me, the AdChoices label is better cause it’s a shorter word! And the new icon looks better that the old ‘i’ icon. Read more

11 Apr 11

Looking Beyond Google PageRank: Alternative SEO Metrics

This article is brought to you by Six Revisions.

When it comes to SEO, Google’s PageRank (PR), which is the most used SEO ranking metric, is vague and unhelpful. Although most SEOs would agree that it’s an indication of a page’s popularity (or power), Read more

15 Jun 10

Google Web Search Features – Improve Your Search Experience

Did you know that you can use Google’s search box as a calculator and even a currency converter? You can also easily find out the weather in a certain location or see the time in cities around the world. There’s a whole lot of things you can do with the Google search textbox. Read more

17 May 10

Happy Birthday, YouTube! – 5 Years and Going Stronger

YouTube says it’s their birthday today, so I’ll wish them.

Happy Birthday, YouTube!

;-) Read more

7 May 10

New Google Logo Color and Search Page Design

I was searching for game reviews when I kinda noticed something different about Google’s logo, search buttons and text colors. I ignored them at first, thinking my eyes were playing tricks on me and anyway, it was like already 2 o’clock in the morning. Read more

3 May 10

BumpTop Acquired by Google – Google Acquisitions

BumpTop has been acquired by Google with effect from yesterday, 2nd May 2010. Google is having so much fun acquiring companies. BumpTop is a Canadian company which Google Inc. acquired for US$30 million. Google plans to integrate BumpTop to their upcoming Operating System, Google Chrome OS, which is to be released in late 2010.

What on Earth is BumpTop?

It’s an interesting 3D desktop environment. BumpTop is designed to improve normal computer desktop design by imitating the behaviour of a real-world desk. And just yesterday, Google bought over the company and BumpTop will no longer be available for sale and support.

They are letting people download BumpTop for the last chance here – http://bumptop.com/download. The download page will be there for only a week, which will end on the 7th of May 2010. So if you’re interested, go grab your copy now!

BumpTop Desktop Environment

Here’s a screenshot of the BumpTop Desktop Environment:
BumpTop BetaBumpTop on a Windows Vista

» Download BumpTop

References

[1] Wikipedia – http://en.wikipedia.org/wiki/BumpTop
[2] BumpTop – http://www.bumptop.com
[3] Mashable – http://mashable.com/2010/05/02/google-bumptop

5 Dec 09

Adsense Text Ads – Choosing the Font, Size and Color Theme

This is one of a few basic techniques that is important to a Google Adsense publisher, or any text ad publisher. You must know how to choose the suitable font, size, and most importantly the color theme for your Adsense text ad as these factors may determine a significant increase in the amount of clicks you get on your ads.

When I first started out, I used colors that stand out in contrast with the web page contents. My website’s color theme was black, green and blue and I customized my Adsense ad unit using pink and orange for text and yellow for the background. I noticed for a month that the click-through rate was very low. So I tried blending the ad with the page content and walla, the amount of clicks gradually increased.

Blending Adsense Ad Units with Content in a Web Page

An ad unit should blend in with the rest of the content in your web page by following the color theme of the web page. Blending is easy, just match the colors of the links and text of the ad to your web page – that’s it. You’ll also have to be quite good in color mixing.

In this blog, the font and color theme of the ads match with the other contents. There’s one image ad at the top of this blog (used to be a text ad) and 2 ads within the blog post. I chose images only for the top 2 ads and am still experimenting. I feel that with my blog design, image ad banners would look much better than text ads.[adsense]

Adsense Font Family and Size

A thing to note about the font size of the text in Adsense units is that they may vary according to the ad unit dimension and also the number of ads that appears in the unit. So sometimes the font size and even the font family may change even though you have specified them at your AdSense administrator panel.

Well that’s it for now, the other important technique in the art of Adsensing is ad placement and I will discuss that soon.

Have a good day!