Just noticed there’s a new in-ads notice label and icon – AdChoices. It’s replacing the former ‘Ads by Google’ label.
To me, the AdChoices label is better cause it’s a shorter word! And the new icon looks better that the old ‘i’ icon.
Here’s an excerpt from Google’s Inside AdSense blog:
“We’ll soon start to change our in-ads notice icon to a new icon that expands to an “AdChoices” label. These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising to more proactively give users notice and choice about the ads they see. With the change from our “i” icon and “Ads by Google” label to these new notifications, we hope to show our support for this cross-industry initiative, and to increase our users’ understanding about ad choices through adoption of an icon they’ll see on ads across the web.”
Read more about it from Google’s Inside AdSense blog here.