Looking Beyond Google PageRank: Alternative SEO Metrics

11 Apr 2011

This article is brought to you by Six Revisions.

When it comes to SEO, Google’s PageRank (PR), which is the most used SEO ranking metric, is vague and unhelpful. Although most SEOs would agree that it’s an indication of a page’s popularity (or power), it’s unclear why that’s so or exactly how popular a ranked website is.

For example, for a website with a PR of 7 — and as a point of reference, this website has a PR of 6 — most people would assume it’s a popular, and thus powerful, website.

But that’s not always the case, and there are quite a lot of exceptions.

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Author - Azhar Kamar

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